Balmuir was born in Northern Finland where nature surrounds the daily life.
In addition to wilderness, we find inspiration when travelling and meeting interesting people. Places like Paris, the French and the Italian Riviera, Tuscany, Lago Maggiore and Tokyo have been sources of great inspiration in our creative work.
All Balmuir products are manufactured by carefully chosen family run companies. The main criterias for choosing the supplier are the highest quality craftmanship, ability and history of processing the chosen raw material and reputation of the company.
Balmuir works only with family enterprises as supplying companies. They expect all co-operating parties to have high ethical values. They want to work with people who share our values of honesty, liability and staight forwardness. They want the business to have a human touch with a mutual respect.
Shirt making was not Maiju initial passion or profession! Infact, Maiju’s first job was in IT world. Frustrated by the lack of quality dress shirts for her busy business executive husband and herself, Maiju decided to take the solution in hand !
After many mediocre experiences with shirtmaking companies from Switzerland to Asia, Maiju finally discovered a small atelier in neighbouring Estonia where artisans have been crafting exquisites shirts for over 60 years. Using the vast experience of this precious atelier, Maiju launched Felix&Co. bespoke shirts.
The combination of this atelier’s expertise and the use of the highest quality fabric resulted in a most fabulously fitting shirt with excellent comfort and feel. Maiju’s strong organisational sense and acute design style has not only solved her husband’s and her own quest for the best shirt but also Felix &Co. has become, today, a reference in bespoke shirts amoung discerning men and women who appreciate a beautiful, perfectly fitting product with an efficent service.